Wholesale Catalogs – click on image to view

 

 

 

 

My role:  Used my background in retail and B2B catalogs to produce Helping Hand Partners’ first catalog effort. Wrote the copy and oversaw continuity – worked with the national sales director,  marketing VP and graphic designer.

Challenge:  Wholesale catalog to promote HHP’s  social enterprise-based mission & products.  Publication had to support national sales reps while appealing to their clients (store buyers) and retail consumers.  Merged “Editorial Look” of retail catalogs with functionality of wholesale catalogs to exceed company’s expectations – management added a supplement and went on to produce a 2017 catalog.